Michelin had an amazing prize to offer:
25 places at the Michelin Pilot Sport Experience to race for real at Sepang's F1 International Circuit, Malaysia.
An opportunity too good to be given to any other than true race fanatics.
Our challenge was to find them online, test their racing knowledge accurately, and make it fun and exciting.
The campaign included video ads, banners, print, and POS. The results were impressive.
An online game that tested your racing knowledge for a chance to win a real racing experience at Sepang's F1 International Circuit. Almost instantly, the player's inputs were converted into a live action film of a real car racing at Sepang. Millions of unique live videos reflecting the players' decisions were possible, but only the fastest earned the right to attend the Michelin Pilot Sport Experience and race for real.
Agency - TBWA Singapore
AD – Sayalee Kaluskar , Jeffry Jalal
CW - Claudia Ribeiro
CD: Hagen DeVillers, Oz Dean