Reboot and revamp for a company specializing in financial comparison
of credit cards, loans and insurance.
The new visual system needed to be clear, dynamic and trustworthy at a glance. We created a system that elevates the brand as an emerging leader in the financial comparison platforms as it's competing in the saturated Singapore market.
The goal was to make the existing visual system feel more dynamic, while keeping it modular enough to expand it in the future without outside help.
In a sea of sameness, we wanted SingSaver’s photography to stand out. The result was a series of conceptual visuals showing money moments with a creative element.