Well, if you don't know what this "blockchain" is then you should keep reading.
Blockchain is a Distributed Ledger technology using which operations performed by the computers in the network are logged as transactions in a chain of blocks. It uses cryptographic techniques in order to allow any computer from the network to manipulate the chain in a secure manner without any need for a central authority.It is the underlying technology for bitcoin.
The idea was received well and started a dialogue in the active blockchain community. Here are some articles and newsletters discussing the possibilities.