Shama Shades - Product Innovation

Sunny days mean two things: People are wearing sunglasses, and they are out all day using their phones. But, eventually, the shades will come off, and those phones will run out of battery. So, we created Shama Shades, solar powered sunglasses that you can use to charge your phone.
TOO MUCH MEDIA COVERAGE FOR OUR OWN GOOD!
Shama Shades were created as a class project while my partner and I were studying at Miami Ad School. We originally branded them as Ray Bands, but we got so much media coverage that Ray Ban kindly asked us to remove their name from our original video.

You may also like

Play Bowl - Product Innovation
2015
Lego Star Wars - Activation
2016
SilkAir- Little Joys Matter - Activation
2016
Money Laundry - Product Innovation
2015
Mercedes - Print Campaign
2013
eBay - Mobile App
2013
Michelin - Game Design
2014
Lego Friends - Digital Activation
2016
Back to Top