Lego Friends - Digital Activation

To give an immersed experience of Lego Friends universe, we created a digital activation where girls could explore more about their favourite characters, and while doing so they could unlock goodies to design their characters online. The physical cards gave them a chance to relive the episodes and go on different adventures with the girls and their friends. The whole experience was designed to encourage more playdates and make playing with their Lego sets an integrated experience.

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