To give an immersed experience of Lego Friends universe, we created a digital activation where girls could explore more about their favourite characters, and while doing so they could unlock goodies to design their characters online. The physical cards gave them a chance to relive the episodes and go on different adventures with the girls and their friends. The whole experience was designed to encourage more playdates and make playing with their Lego sets an integrated experience.

You may also like

Play Bowl - Product Innovation
2015
Honestbee A-Z
2017
eBay - Mobile App
2013
Michelin - Game Design
2014
Lego Star Wars - Activation
2016
SilkAir- Little Joys Matter - Activation
2016
Mercedes - Print Campaign
2013
Shama Shades - Product Innovation
2013
Back to Top