Shama Shades - Product Innovation
2013
Description
Nothing is cooler than a pair of sunglasses on a sunny day and nothing is worse than a dead phone at night! That is why we made sunglasses with buit-in solar panels that you can use to charge your iPhone 5.
CREDITS: CW - Ramiro Ramirez | AD – Sayalee Kaluskar
Instructors: Kyle Wai Lin San Francisco, USA
Fields
Advertising, Copywriting, Product Design
  • This is a concept my partner and I came up with at Miami Ad School that captured a lot of press.
     
    Nothing is cooler than a pair of sunglasses on a sunny day and nothing is worse than a dead phone at night! That is why we made sunglasses with buit-in solar panels that you can use to charge your iPhone 5. 
     
  • TOO MUCH MEDIA COVERAGE FOR OUR OWN GOOD!
     
    Shama Shades was just a class project, spec work for a famous sunglasses brand, but after seeing coverage on tech blogs and even some news outlets, the brand asked us to remove their name. They said too many people were contacting them asking where they could get a pair!