Shama Shades - Product Innovation
2013
Description
Nothing is cooler than a pair of sunglasses on a sunny day and nothing is worse than a dead phone at night! That is why we made sunglasses with buit-in solar panels that you can use to charge your iPhone 5.
CREDITS: CW - Ramiro Ramirez | AD – Sayalee Kaluskar
Instructors: Kyle Wai Lin San Francisco, USA
Fields
Advertising, Copywriting, Product Design
  • PRODUCT INNOVATION CONCEPT
     
    Nothing is cooler than a pair of sunglasses on a sunny day and nothing is worse than a dead phone at night! That is why we made sunglasses with buit-in solar panels that you can use to charge your iPhone 5. 
    CREDITS: CW - Ramiro Ramirez | AD – Sayalee Kaluskar 
    Instructors: Kyle Wai Lin San Francisco, USA
  •  
     
    TOO MUCH MEDIA COVERAGE FOR OUR OWN GOOD!
     
    We originally made Shama Shades while at Miami Ad School as spec work for a famous sunglasses brand, but after gaining too much popularity on tech blogs and even some news outlets, the brand asked us to remove their name. They said too many people were contacting them asking where they could get a pair!
     
  • CW: Ramiro Ramirez
    AD: Sayalee Kaluskar